Raja Rajamannar


Raja Rajamannar is an accomplished global executive with 30+ years of experience and is a Wall Street Journal bestselling author. For the last nine years, he has been the Chief Marketing & Communications Officer of Mastercard and the founding President of Mastercard’s Healthcare business.

At Mastercard, Raja is responsible for successfully leading the company’s marketing transformation from being a support function to becoming a vital business driver and from being a cost center to being a significant net direct revenue generator. Some of the key initiatives under his stewardship include the development of Priceless experiential marketing platform, breakthrough multi-sensory marketing strategy, the highly acknowledged symbol brand launch and a cutting-edge sonic branding, recognized as the best in the world for three years in a row. He built Mastercard into one of the top 12 Most Valuable Brands in the world. Raja’s pathbreaking work has been developed into case studies at Harvard Business School and Yale School of Management and is being taught in top academic institutions around the world. Raja has also led Mastercard’s entry into Web 3, covering metaverse, NFTs, Blockchains and cryptocurrencies.

Raja’s groundbreaking theories and innovative strategies are documented in his first book, “Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers.” A Wall Street Journal best seller and recipient of the Stevie and several International Book Awards, “Quantum Marketing” is hailed as a must-read for any marketer who wants to build brands that stand the test of time in the post digital age. His book has been published in 6 languages, with 5 more under print. The content and strategic framework of his book is now serving as the basis for redesigning MBA and advanced management programs at various prestigious universities around the world, as also helping top corporations rethink their marketing strategies.

As President of Healthcare at Mastercard, Raja oversees the creation, development, and successful scaling of the company’s healthcare business. Today, it is one of the fastest growing business lines for the company.